| OUR PHILOSOPHY |
| Mocha design is giving to the consumers a high innovative, differentiated, more sophisticated, extremely lifestyle focused and oriented all at a very affordable prices. Mocha women’s collection retails for about USD 65 – USD 250, While Men’s line range from USD 75 – USD 350. |
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| TARGET MARKET |
| 1. 15 – 40 years old Cosmopolitan people, equivalent male to female ratio. 2. Predominantly A/B specific consumer (middle class and up), in order to exploit a rapid growing high end. 3. At a higher end collection (especially for a disposable income society), screaming urban edge at an affordable prices with the best of both worlds. 4. A society with opened minded, sociable, pleasure seeking, self confident, decision maker, Young at heart, individualistic, high profile, dynamic, full of energy, talented, dreamer, pragmatic, aggressive, experimenter, expressive, trend setter. For those looking to stay fashion on forward and comfortable for a night out, Mocha has prepared for gals, chocolate colored “Dahlia” skirt with a tank or black “Charisma” baby doll accents. And the boys can enjoy the silk screened and embroidered shirt “Captive”. |
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| SALES & MARKETING 400 outlets Mocha can be found in more than 400 stores all over the United States, Canada, Europe, Middle East, Asia and Israel. Mocha continually expands its horizon with the entry into countries like Germany, Belgium, Australia, Singapore and Indonesia. |
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| FASHION SHOWS Mocha likewise showcases its unique line of casual wear at fashion shows as the intermezzo in New York and the project both in New York and Las Vegas, among others. |
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| PROMOTIONS/INTEGRATED MEDIA Mocha is to promote products and events, From lifestyle channel in cable TV, through Radio On Air is our basic solution in promoting Mocha. Women and lifestyle magazines will continually encourage in joint Mocha promotional efforts, bringing Mocha is closer to its customers. |
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| DIRECT SALES - INTERNET DIRECT ORDER In Conjunction with Visa, Master Card, American Express, Diners Club, Mocha can be found and buy through internet direct marketing sales. |